Hooray! Our Kickstarter for Writing Inspiration Postcards funded!
This project was fascinating for me because we learned so much about what to look for in our Kickstarter campaigns:
- We changed the title (from “Beautiful Inspiring Postcards” to “Writing Inspiration Postcards”) because we didn’t realize that the title didn’t reveal what the postcards were about until after launch (the information was available in the text and image, it just wasn’t salient in the title).
- We tweaked our reward tiers to provide more of what people wanted.
- We realized as the Kickstarter was ending that we could have added even more reward tiers with useful things that people would have wanted (e.g. Keiko’s “White Mice” postcard, or Thinking Ink’s other writing postcards that we’ve already made).
And, for me personally, I’d have run the Kickstarter for another week, as we were just figuring out how to improve our outreach as the Kickstarter wound down. But, there’s a tradeoff between how long the Kickstarter runs and how much time and effort it takes for us to manage it, so there’s no exact formula for how long a Kickstarter should run in terms of wear and tear on the team.
Anyway, I hope you backed it, and get to enjoy the postcards!
-the Centaur
